I know we tend to go on and on about blogging and content optimization, but it’s so hard for us not to! Blogs are great for providing fresh, relevant content and they can dramatically improve your search rankings, customer base, community and brand.
But blogs can be brutal for busy people, and the time required to build an effective blog can seem daunting. For those few who take the plunge, coming up with strong, strategic blogs that speak to your audience and fulfill your website goals becomes too much to bear. Stale, dusty or rusty business blogs are commonplace.
It’s not a novel. It’s a blog.
What most people don’t realize is that blog writing isn’t like writing fiction. As most professional writers will tell you, web writing is more design, planning and adjusting than it is idea generation, language or prose .
And since most people don’t have a handle on the tricks that we use to stay on top of our blogs, here are some short tips that you can use today that will get you writing optimized blog posts in an hour, not an afternoon.
Keep a notepad (or maybe an iPad)
Having a way to talk about what you know is critical to writing good content, especially for blogs. I always find that my best ideas come at those times when I am finishing up with a client or am just hanging out with friends. Keep a notebook handy so you can record your thoughts, other people’s questions or opinions. You can tighten these ideas later, but building the list is a huge advantage. Flip through it once a week to…
Write in mind before writing on the page
Give yourself time to create a picture for how you want your blog to be structured. The more time you spend on this, the stronger the flow of your blog will be, and the shorter the time you will need to assemble your ideas as you…
Outline the blog
Create a short list of the central parts of your blog post. You’ll need an introduction, a few short points and way to get out quickly that hits the spot. Take those elements and simply fill them in. Remember that Google, as well as readers, love short, snappy content with headlines, sub headlines and lists. No need to wax poetic. Simply state what’s on order and finish up, but…
Remember the most important trick: Put Your Reader First
Putting the reader first to most means keeping the blog focused on the reader’s frame of mind. We agree, but just as important is thinking about how your reader will find your post. Think about the search terms they use and how they could fit in the blog content, headlines and subheads. Be sure not to neglect your blog tags, meta information and image tags (if you are using WordPress or other blog content platforms, this is easy to do). We’re big fans of Yoast SEO for WordPress for helping us to manage meta information (get it here).
It’s like we always tell people (who will listen): Writing is a process that gets better as you practice and refine your process. The writing becomes easier, faster, and normally better. We’ve seen blogs improve their ranking with a dozen posts of optimized blog content, and there is no reason why any business cannot have a successful blog. By using these 4 tips and following through on them, you’ll build a solid, optimized blog archive that will help the right people find you and make the right decisions on your website.
If time is an issue for you making your blog or website content work, please visit our Contact Page, fill our the form, and we’ll get in touch with you.