For years, people have had this notion that search engine optimization is all about your appeal to the hidden programs that search engines employ. They weren’t wrong. That’s really how a search engine worked.
Search engines behaved quantitatively, and yes, for a number of years, ranking was based on the use of key phrases, tags and other quantity-based elements. You could essentially paste stuff specifically for search engines, and depending on how well you did that (as well as how old your domain was), you could rank highly.
Well times change.
As search engines have updated their ranking systems, everything has opened to the organic influencers created in social networking forums. In English, this means that search has become much more governed by influence, relevance, freshness and authority. Quantitative requirements have been replaced with qualitative possibilities.
Content in Simple Terms
This means that aside from having good titles, keywords, key phrases and tags for your content, you should write your content for people first. You can always edit the other parts into the page as you go, just make sure your content is fresh (blog regularly!), legible and interesting for your key readers.
Pay attention to how people use your website, and provide headlines that clearly tell them where they are. The time that someone spends on your website is directly linked to how easy you make it for them to get where they want to go. Don’t make them think, as Steve Krug would say.
Linking Builds Credibility
Links are a vital component to search rankings in modern SEO. Links are a simple way to prove that others know, like and trust you because they publicly show your links on their website or blog. We know the easiest way to build the best links is to let visitors link to your blog/website. But remember: People will only link to what is interesting or engaging.
SEO Content: What really matters.
People in content marketing put a lot of stock into search engines, and we agree that they are a critical element in your content strategy . But if you take anything away from here, know that these search engines are a DEVICE to improve your exposure. If your content is too focused on engines — and not buyers — you will be stranded in obscurity, and your business will suffer. People will not hear enough about you, your process and who you best serve. A professional content provider can help you navigate between the needs of search engines and the desires of your best buyers. Trust us, your rise in ranking will not be far behind.