We’re having a lot of fun right now.
We’re working with X5 Management on their blog and website. They are an outstanding team. And as we have been working with them on their website content, blog strategy and blog writing, their understanding and skills have grown at a rapid rate. (We highly recommend you visit their site and enjoy their offerings on taking business to the next level.)
When we work with our clients, we tell them that their improvements in creating content is a great thing. It doesn’t matter what level anyone begins at, progress is a wonderful thing.
But when it comes to your blog, what should you be doing with your old blog posts? You know, the ones you might have thought were fine at the time, but you may be afraid to revisit for fear of wanting to alter them altogether.
Don’t Agonize, Optimize!
Ouch! But seriously, you don’t have to go there.
One consideration worth examining involves revisits and possibly a few edits, but rest assured, you won’t have to make faces about your writing.
Instead, you can optimize your old blog posts using a few tricks for SEO (search engine optimization). Cleaning your posts up for search saves you having to do any heavy content editing while still giving you a leg up in marketing your blog to your community and beyond.
It’s possible that your blog posts haven’t really been optimized at all. Not to worry, you need not focus on every post—just the ones that get the most traction.
If you are familiar with Google Analytics, try running it through your posts and track the ones with the most views. This will give you your to-do list.
You might want to go through the blog posts that you feel are the strongest posts, the ones you want shared and found. Add these to your list, but put them at the TOP.
Next, find out what these posts are optimized for by running Wordle. This forms the keywords into a tag cloud. The largest words in the cloud are the most often used terms or phrases.
Run those terms through your keyword tool (if you don’t have one, try Google’s Keyword Research Tool) to find other terms that will fit well in the post. Build a short list and keep it handy.
Have a look at the post and make sure those terms end up in the content in your titles. Make sure those terms use title tags H1 and H2, and they are not just bolded body content. Make sure the best keywords or phrases end up in your image tags and your URL, too.
Five Fast Blog Optimization Tips
Once you get through the content, you might want to do a little housekeeping for those few blogs that are lacking:
- Images: Put images in place if there aren’t any on your post (don’t forget the tags).
- Check for your call to action. If it’s not getting any traction, replace it with something new. If there isn’t one there, well, get cracking.
- It’s obvious that if you had social share buttons set up on your website, those buttons will appear on all blog posts. But if there are posts that don’t have likes or “+1’s,” make sure you do so to your own posts.
- Add links in the blog content that connect related blog posts to each other. This is one of the most under completed SEO techniques, and it reflects well in search.
- If you don’t already have one, add a related posts plugin to your blog (for WordPress, the Related Post Plugin is one of the standards). This will increase traffic and help to elevate those older posts.
Yes, it might still seem like extra work and effort to make any of these changes to those pieces that are parts of your website’s past. But remember: You shouldn’t worry about doing it all in one swoop. Any adjustment you make to them will make a difference to the algorithms that rule the web.
Also, it saves you having to make any heavy edits to your already-posted content—because none of us have that kind of time!
If time is an issue for you making your blog or website a success, please visit our Contact Page, fill our the form, and we’ll get in touch with you.