These last few weeks, we have been getting some funky new clients specifically looking for blog support and social media help.
They have been running into issues managing their content, and in one case, they simply didn’t feel that they had the time to commit to their blog, even with an editorial calendar in the ready.
Maintaining your blog and appropriate social media channels is essential in building and maintaining your levels of traffic and reaching your online marketing goals. But your ability to gather and distribute information in an organized way could create more challenges than your efforts might solve. Time, ideas and, well, TIME are things that come up for people struggling to create original content for their followers
Content Curation: A Simple Answer
There are a few easy ways to distribute content. These may include:
- Aggregating “Daily News” feeds (like paper.li for Twitter accounts)
- Blog posts linking to other original web or video content
- Links on social media channels like LinkedIn, Twitter, Facebook and Google+
- Bits of content hosted on media platforms like Pinterest
- RSS feeds (though they seem to be fading in use)
Content curation is a great way for you to minimize your time and efforts bringing “new” content to your audience by simply using others’ materials that your viewers would like to read, see or interact with. You are essentially pushing another author’s content within your posts.
Content Curation Is Not Content Creation
Content curation does not involve you having to do piles of writing (or having to hire someone like us to do so), so don’t mistake it for original content. You are simply pushing out someone else’s work on your site, and this provides some serious benefit to you:
- It costs a lot less to grab and post relevant content from other resources
- It demonstrates that you are looking at your blog as more than a promotional or sales space, more like a repository of resources for your customers and not a just a place for them to hear about your products
- It demonstrates your brand’s industry knowledge and expertise, as well as your understanding of current and future leaders in the space.
- It helps you reveal your passions for the subject matter, as you can provide your take on the content, the parts that are correct, the issues or the caveats within the subject.
So before your heebie jeebies kick in warning you of posting other peoples’ work in your posts, remember that crediting and providing your own take will go far in establishing your level of knowledge and uniqueness with your audience.
So go get ‘em!
Best of luck,
And remember, you can always drop us a line, if you have any questions. Shy folks, feel free to comment. If you like the human touch, give a call or hit our contact page.