Reap the benefits of consistent content, in-house. Our Business Writing Workshops and Web Content presentations will develop your teams’ skills and improve communication.
The ability to create powerful, compelling content isn’t just a high demand skill. It’s an essential for any business.
One of the shortest and easiest ways to strengthen your communication is through learning what the pros do, and this can dramatic effect on your company’s productivity as well as the bottom line.
By learning the skills developed by seasoned communications professionals, your team can can master and manage communications quickly.
We offer a series of workshops in four sizes:
- “Lunch and Learn,” (half-hour to one-and-a-half hours in length)
- Half-day Sessions
- Full-day Sessions
- Multi-day Sessions
We can custom tailor any one or more of these workshops into a seminar package. If this interests you…
Master and Manage Engaging Website Content
Searchers, Readers, Buyers, Ambassadors. These are the types of people who will elevate your content to new heights. Without them—well, you don’t exist without them. We’ve taken the last few years to learn how to research the most useful information to define those audience types, their affiliation to you and their readiness to buy. With this web content workshop you:
- what makes content compelling
- how to create content that works for people AND search engines
- how to arrange that content for fast reading and converts audiences this talk
- how to find, connect and convert readers into buyers.
Master and Manage Business Blogging
This workshop version of our Blog Coaching Program gives you the background and arsenal to plan and write (or improve) your company’s business blog. In this workshop, we identify maters of strategy, content writing, editorial management, headline writing, and promoting your blog through social and traditional media and traditional support for your blog.
Master and Manage Business Writing
Communicating among teams has never been more varied—or complicated.
- Instant messaging/texts
- Memos, and
With all of these ways to instantly connect, the demand for strong business writing skills is higher than ever. Your buyers and staff are making judgments on the quality of your message whether you like it or not. As our streams of communication narrow and shorten, your writing is ever more expected to be clear, concise and compelling. In this workshop, you will learn:
- Why so much business writing fails
- What makes business writing compelling, irresistible (and effective)
- How to pack your business messages into small spaces
- How to ensure your messaging stays consistent as it changes formats
Headlines: The World’s Most Important Content
The most critical part of any digital content, and often the most neglected part, is the headline. Headlines for blog posts, web pages, social media and email marketing are key to clarifying the nature and tone of your content. They enable people to judge your content and reflect on how it might improve their knowledge, skill or quality of life.
Strong headlines earn readers.
Weak headlines don’t get clicked.
Learn the psychology, art and methods for constructing headlines that target your key reader’s interests and hot buttons. This workshop will teach you methods that will spare you from headline templates, allowing you to generate engaging new content that drives your readers to you.
Master and Manage the Power of Story (Coming Soon)
(How to Use Myth and Narrative to Create a Compelling Brand and Business Culture—ideal for marketing teams and firms)