Increase web traffic. Turn visitors into qualified leads. Convert leads into sales. Build authority and community with content. Stand out from your competition.
You are the expert in your company’s business.
Your business communications must articulate that in every way, including the design, formatting and writing.
Because of this, your writing needs to be more than read.
It needs to be understood.
It needs to clearly state what actions you want your customers and clients to follow next.
If the medium is the message, the message must always be “We are open for business.” But there are thousands of ways to say this, and only a few will work for your best customers (the ones who are ready to buy NOW).
We will work with you to help define what message will work for your audience, and how you can best communicate to them.
Our copywriting process will identify the needs and attitudes of the buyer, and we will build a writing plan with clear, concise messages that will speak to the right people.
Website writing is unique, and a specific skill set is required to create effective online communications. Web writing is a constant competition with a reader’s time and patience online. Search engine optimization (SEO) and information architecture principles are two of several elements we incorporate into web writing to mitigate short visits. Our web writing process identifies the readers most likely to buy, and we craft content to appeal to those people, generating solid responses and greater revenues.
Know. Like. Trust. Never have these words meant more for your business and its bottom line. Having an online presence is no longer enough. To demonstrate honesty, authority and connection with your customers, a consistent dialogue is essential. Blogs, newsletters and social media writing are the most rapid ways to build followers, deepen connection with your customers and demonstrate your company’s expertise. We can help you build conversations with your buyers, and this will deepen their relationships with you.
Research studies show that clear writing and communication is an important business skill. Improving the communication skills of your staff or team can directly improve productivity and profit. Our two workshop programs will provide teams with the right tools to craft written materials. Participants will understand the writing process, and they will be able to edit for the errors that plague business writing. Write Well, our lunch-hour workshop, is 45 minutes, and it covers methods to improve your writing, proofreading and editing. Communication Mastery, our afternoon workshop, is 3.5 hours. Our full day workshop, Content Creation and Strategy bridges elements of the previous two but focuses on web published writing.
All workshops are conducted in the workplace to reduce disruption. Contact us for more information or for booking availability.
General Content Copywriting, Proofreading and Copyediting
Companies and marketing teams sometimes struggle to meet deadlines writing persuasive letters, press releases and newsletters. Pulling your team away from their jobs only to slap the content together doesn’t serve the team or your company. We can help in the development, strategy and creation of engaging content, and we will provide the means for you to test its effectiveness once the campaign is launched.