An inbound marketing strategy that actually works isn’t in some elaborate, elusive ebook, it’s right freaking here! Brilliant. If you’ve been one of the multiple dozens of daily viewers to this blog (THANK YOU), you would know that we tend not to bring up a lot of links to other sites unless we feel that [...]
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Hunter-gatherer Versus Gardener: What’s the Right Content Approach?
This week, I wrote a blog post on marketing your content, and choosing the right content approach for your brand and your buyers. It’s my favourite post to date. Also, it was on someone else’s site. Actually, it is one of our favourite companies, X5 Management, run by one of our most inspiring friends and [...]
Read More Content, Relationships, Web Content“The Blog is Dead! Long Live the Blog!”
I got in a tiny tiff with a social media person yesterday as we talked about his industry and some of the fascinating changes at bay. Although I can only paraphrase his comments here (and yes, he did give permission for me to post a rebuttal), he proclaimed the death of blogs, stating that social [...]
Read More Blog, Blog Writing, Content, Messaging, Relationships, Social MediaAre you content with your (web) “content?”
The worlds shortest web content blog post! Hear ye, hear ye! I bet you wonder why on earth I haven’t been posting for the last two weeks, okay maybe not. ;) BUT we’re been busy managing our clients’ work, and frankly, they will always come first. We do have some great news, though. I was [...]
Read More Blog Writing, Content, Messaging, Relationships, Web ContentWow, My Blog Sucks: 6 Ways to Get Over It and Get Better
We’ve had a really fun-filled week. We met with a few clients of our good friends at Paper Leaf Designs, and we spoke candidly about business blogging and what it can do for them. One of them complained about their blog saying it wasn’t fresh and they thought it sucked when they looked around at [...]
Read More Blog, Blog Writing, Content, Messaging, RelationshipsContent Marketing for Healthcare Providers
This week, we were generously invited to a networking event held semiweekly by the BoB Clubs (Business over Breakfast) midday group of Edmonton. Geneve and I didn’t sit together, and so we managed to really work the room, though she got first dibs at our shared lunch plates. I longingly stared from across Expressionz Cafe. [...]
Read More Blog, Content, Relationships, Social Media, Web ContentDon’t Be That Company!
Friends. Followers. Fans. Whatever you call them, they’re your people—your online community. Do you treat them as such, or has your company’s Twitter feed, Facebook page, blog and email newsletter turned into a spam machine, with update after update after update about new products, services and company-held events? While some may view social media as [...]
Read More Blog, Campaign, Communication, Facebook, Messaging, Online, Relationships, Social Media, TwitterWho is Lululemon?
Recently, Lululemon began distributing shopping bags with “Who is John Galt?” printed on the sides, following up with a blog post explaining the company’s decision. Unsurprisingly, this has put Lululemon at the center of controversy as some identify with the message and others paint it in a less favourable light, as a libertarian message endorsed [...]
Read More Blog Writing, Campaign, customers, Messaging, RelationshipsFriction: How to avoid website static
True Friction We’ve been writing this blog for long enough, and it’s time to dole out some secrets. I struggle in malls. It’s not because my dashing good looks are bringing throngs of new fans chasing me from store to store. But the same things happen, whether I am at Walmart or Shoppers’ Drug Mart. [...]
Read More Campaign, Communication, Relationships, Web ContentAm I an Entrepreneur?
I’ve spent a lot of my life being called names. As a kid of mixed heritage, even the most polite of children struggled to classify me based on anything more than my gender. To some I was a brown kid, others a black kid, and, painfully—to those too sensitive to use colour—a kid of no [...]
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