Last Friday, we were honoured to facilitate a business writing workshop for Morgan Construction and Environmental Ltd. as a breakout session for their Spring Training week. We chose to focus specifically on email communication in the workplace, and some of the hazards that lead to losses in time, message and cost. Email communication remains responsible [...]
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Video, Script and New Business Friendships
We Wrote a Video Script, and We’re Happy as Hell About It. So we just got word from our video-making friends at Amplomedia. The new video for Quercus Solutions’s new product PreQuel. Quercus is an IT and business software solutions company based in Edmonton. They are very staff focused, and they are incredibly easy to [...]
Read More Content, MessagingInbound Marketing Strategy: Big Results on a Small Budget
An inbound marketing strategy that actually works isn’t in some elaborate, elusive ebook, it’s right freaking here! Brilliant. If you’ve been one of the multiple dozens of daily viewers to this blog (THANK YOU), you would know that we tend not to bring up a lot of links to other sites unless we feel that [...]
Read More Content, Messaging, Relationships, Web ContentBusiness Writing: Our Presentation from June 19, 2012
So here it is! Our business writing presentation that we did today at the Business Link, Edmonton. Thanks again for everyone who came. We hope everyone had as great a time as we did. Special thanks to Jean-Jacques and the wonderful crew at the Business Link, Edmonton. And please, if you attended and would like [...]
Read More Blog Writing, Communication, Content, Copywriting, MessagingCome to the Edmonton Business Link June 19, 2012.
I am starting to get pretty excited. This coming Tuesday, June 19, at 2PM I will be doing a quick seminar on Mastering and Managing Your Business Writing. This will be covering aspects of what makes writing compelling, why business writing sucks 99.99% of the time, and what you can do to make your material [...]
Read More bad writing, Communication, MessagingWeb Content: Consistency Isn’t Everything, but it’s Close!
I am reading a really engaging book, and I might have written about it before, since I tend to reread awesome books. The Slight Edge by Jeff Olsen posits that the tiniest of actions that you choose to do (or not do) in your everyday can have a dramatic effect on your height of [...]
Read More Content, Copywriting, Messaging, Web Content“The Blog is Dead! Long Live the Blog!”
I got in a tiny tiff with a social media person yesterday as we talked about his industry and some of the fascinating changes at bay. Although I can only paraphrase his comments here (and yes, he did give permission for me to post a rebuttal), he proclaimed the death of blogs, stating that social [...]
Read More Blog, Blog Writing, Content, Messaging, Relationships, Social MediaContent Curation: Build Authority and Credibility in No Time
These last few weeks, we have been getting some funky new clients specifically looking for blog support and social media help. They have been running into issues managing their content, and in one case, they simply didn’t feel that they had the time to commit to their blog, even with an editorial calendar in the [...]
Read More Blog, Blog Writing, Content, Facebook, Messaging, Social Media, Web ContentAre you content with your (web) “content?”
The worlds shortest web content blog post! Hear ye, hear ye! I bet you wonder why on earth I haven’t been posting for the last two weeks, okay maybe not. ;) BUT we’re been busy managing our clients’ work, and frankly, they will always come first. We do have some great news, though. I was [...]
Read More Blog Writing, Content, Messaging, Relationships, Web ContentWow, My Blog Sucks: 6 Ways to Get Over It and Get Better
We’ve had a really fun-filled week. We met with a few clients of our good friends at Paper Leaf Designs, and we spoke candidly about business blogging and what it can do for them. One of them complained about their blog saying it wasn’t fresh and they thought it sucked when they looked around at [...]
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