Recently, Lululemon began distributing shopping bags with “Who is John Galt?” printed on the sides, following up with a blog post explaining the company’s decision. Unsurprisingly, this has put Lululemon at the center of controversy as some identify with the message and others paint it in a less favourable light, as a libertarian message endorsed [...]
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Selling Versus Marketing: Don’t Mistake One for the Other
I’ve always avoided calling myself a salesperson. Visions of plain-clothed hawks who spend their days pounding the pavement or tele-vultures swooping in on unsuspecting victims keeps me from using the terms when describing our corporate responsibilities. Sales is often seen as a starting point for young people of talent or a career graveyard for people [...]
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