I just watched this video from Chris Brogan’s Google+ profile. If you are not already aware of him, I highly recommend you visit his blog http://www.chrisbrogan.com. It is the source of great information on marketing online, social media, and it remains one of the top visited blogs out there.
Anyhow, at first glance this appears to be a video about online checkouts, and you are partly right. But this video reveals a problem that afflicts more than the world of e-commerce. Website and content usability remains one of the consistently overlooked areas in website design and development.
So as you enjoy this video, consider the effect that poorly arranged, poorly developed content can have on readers.