An inbound marketing strategy that actually works isn’t in some elaborate, elusive ebook, it’s right freaking here! Brilliant.
If you’ve been one of the multiple dozens of daily viewers to this blog (THANK YOU), you would know that we tend not to bring up a lot of links to other sites unless we feel that they really nailed things in a complete way.
We’ve found a biggy, and it’s a real biggy!
In this Search Engine Journal article, David Allen spares us the fluff and goes straight for the jugular, bringing the key critical components of a solid inbound marketing strategy and the means to develop audiences, converting them from visitors to researchers, to buyers.
He talks about the power of building quality backlinks, and he lays it out: What good is bringing the world to your doorstep if you have nothing to offer that pleases them when they get there?
This is no joke. If you have any time to study anything this week, give this piece a try. It’s an entire manual cut to fit on a web page. Short, succinct and undeniably true.
Here is an excerpt:
Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website.
However, link building alone won’t necessarily help you achieve atop search engine position or convert prospects to leads and sales. To achieve big results without a big budget, you need to soak up and convert as much non-paid search traffic as your market has to offer. To do that, you’ll need to “prime” your website for maximum effectiveness. This article discusses five areas of focus to get your website “inbound ready”:
- Get the Technicals Right and Welcome Them in the Door
- Build Trust and Maximize Conversion Rates
- Become an Authority with Linkable Cornerstone Content
- Get Social, Listen, and Respond to Your Market
- Outrank Competitors by Mastering Link Profiling