This week, I wrote a blog post on marketing your content, and choosing the right content approach for your brand and your buyers.
It’s my favourite post to date. Also, it was on someone else’s site.
Actually, it is one of our favourite companies, X5 Management, run by one of our most inspiring friends and mentors, Mike Mack.
And more good news: It breaks down the nature of content marketing and choosing the right content approach for your business.
We’d love it if you’d pay X5 a visit, check the blog out, and leave a comment (or five).
Have a great week!
Here is an excerpt to get you started:
The Old Way
Let’s think back in human history.
Pre-historic humans were nomadic, traveling across vast spaces, chasing migrating animals—having to remain mobile to capture what they needed in the face of changing seasons, climates and terrains.
These hunter gatherers had mixed diets, having to survive on whatever was available around them by using fast, direct, targeted methods to gather plants and hunt game.
And this was the practice… for centuries.
The New Way
But then, well, in 9700 BC or so, the earliest signs of agriculture began, and the practice of gardening and harvesting regular annuals, grains and seeds began to take shape.
This was a game changer, for no longer did society have to remain small, mobile and fast moving. People could gather, settle, congregate and expand their families, communities and villages. Gardeners had another advantage, for they could also adjust their methods to meet changes in season, soil, and crops.