Last Friday, we were honoured to facilitate a business writing workshop for Morgan Construction and Environmental Ltd. as a breakout session for their Spring Training week. We chose to focus specifically on email communication in the workplace, and some of the hazards that lead to losses in time, message and cost. Email communication remains responsible [...]
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BlogWest 2013 Presentation: Blog Content Strategies
The last few weeks have been a real blast for blog content professionals. We were asked to be a part of BlogWest’s 2013 conference at the Edmonton Petroleum Club from March 7-9. The group of attendees were, in many cases, established bloggers in their own respective arenas, and some of the conversations that continued after [...]
Read More Blog Writing, ContentWelcome to the Team, Robin!!!
Let me be the first to introduce you to the newest member of the Red Paper Clip team. Robin Gerow is long-time Edmontonian with a heart for the CFL, the arts and all things creative and crazy! She’s worked with me for a spell in Idris’s previous life as an arts fundraiser and marketer, and [...]
Read MoreWe’re working on something BIG (Hopefully)…
Hey guys. I know, I know; I’ve been off the radar for the last number of weeks. As the world basked in the suns of summers south of the arctic, Geneve and I have been toiling in the derrigibles and nooks of coffeehouses, pop-up boardrooms and basement laboratories, planning the latest local hotness with wringing [...]
Read More Blog, Blog Writing, ContentCome to the Edmonton Business Link June 19, 2012.
I am starting to get pretty excited. This coming Tuesday, June 19, at 2PM I will be doing a quick seminar on Mastering and Managing Your Business Writing. This will be covering aspects of what makes writing compelling, why business writing sucks 99.99% of the time, and what you can do to make your material [...]
Read More bad writing, Communication, MessagingWeb Content: Consistency Isn’t Everything, but it’s Close!
I am reading a really engaging book, and I might have written about it before, since I tend to reread awesome books. The Slight Edge by Jeff Olsen posits that the tiniest of actions that you choose to do (or not do) in your everyday can have a dramatic effect on your height of [...]
Read More Content, Copywriting, Messaging, Web ContentBuild Trust With Your Domain Name
This week, one of my favourite blogs out there, Neuroscience Marketing, shared an answer to a controversial question: Do web searchers pay attention to the domain name (the registered name in your browser address bar) where the link in the search results leads them? His first response was what we would have expected, “No.” But [...]
Read More Content, Online, URLs, Web ContentContent Curation: Build Authority and Credibility in No Time
These last few weeks, we have been getting some funky new clients specifically looking for blog support and social media help. They have been running into issues managing their content, and in one case, they simply didn’t feel that they had the time to commit to their blog, even with an editorial calendar in the [...]
Read More Blog, Blog Writing, Content, Facebook, Messaging, Social Media, Web ContentThe 7 Biggest Business Blogging Barriers
So, this week being my birthday week, I like to spend it reflecting on my successes and challenges. It can be harrowing and humbling, but I do find it valuable. Of our successes, the growth of our business has been joyous and exciting. The support from our clients and our network has been nothing short [...]
Read More Blog, Blog Writing, Content, Conversion, Copywriting, Facebook, Social Media, Web ContentThe Everywhereist’s 16 Tips for Beginning Bloggers
This week, Dana Ditomaso posted a fabulous link on Twitter (if you don’t already follow her, you should now), and it led to the Everywhereist, a fun travel blog written by Geraldine, a colourful storyteller. In this post, she lays out her 16 tips for beginning bloggers. Although she runs a travel-focused blog, her writing [...]
Read More Blog, Blog Writing, Copywriting, Social Media, Web Content