Character. It tells of the quality of an individual. In times of dread and crisis, one’s character can make or break a situation. Character illustrates their sense of priority and value, and their actions within an incident reveal their upbringing and history. We can learn a lot about a person from their character. Admittedly, we [...]
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Inbound Marketing Strategy: Big Results on a Small Budget
An inbound marketing strategy that actually works isn’t in some elaborate, elusive ebook, it’s right freaking here! Brilliant. If you’ve been one of the multiple dozens of daily viewers to this blog (THANK YOU), you would know that we tend not to bring up a lot of links to other sites unless we feel that [...]
Read More Content, Messaging, Relationships, Web ContentHunter-gatherer Versus Gardener: What’s the Right Content Approach?
This week, I wrote a blog post on marketing your content, and choosing the right content approach for your brand and your buyers. It’s my favourite post to date. Also, it was on someone else’s site. Actually, it is one of our favourite companies, X5 Management, run by one of our most inspiring friends and [...]
Read More Content, Relationships, Web ContentContent Curation: Build Authority and Credibility in No Time
These last few weeks, we have been getting some funky new clients specifically looking for blog support and social media help. They have been running into issues managing their content, and in one case, they simply didn’t feel that they had the time to commit to their blog, even with an editorial calendar in the [...]
Read More Blog, Blog Writing, Content, Facebook, Messaging, Social Media, Web ContentThe 7 Biggest Business Blogging Barriers
So, this week being my birthday week, I like to spend it reflecting on my successes and challenges. It can be harrowing and humbling, but I do find it valuable. Of our successes, the growth of our business has been joyous and exciting. The support from our clients and our network has been nothing short [...]
Read More Blog, Blog Writing, Content, Conversion, Copywriting, Facebook, Social Media, Web ContentWrite Optimized Blog Posts in One Hour
I know we tend to go on and on about blogging and content optimization, but it’s so hard for us not to! Blogs are great for providing fresh, relevant content and they can dramatically improve your search rankings, customer base, community and brand. But blogs can be brutal for busy people, and the time required [...]
Read More Blog, Blog Writing, Content, CopywritingDon’t Be That Company!
Friends. Followers. Fans. Whatever you call them, they’re your people—your online community. Do you treat them as such, or has your company’s Twitter feed, Facebook page, blog and email newsletter turned into a spam machine, with update after update after update about new products, services and company-held events? While some may view social media as [...]
Read More Blog, Campaign, Communication, Facebook, Messaging, Online, Relationships, Social Media, TwitterWho is Lululemon?
Recently, Lululemon began distributing shopping bags with “Who is John Galt?” printed on the sides, following up with a blog post explaining the company’s decision. Unsurprisingly, this has put Lululemon at the center of controversy as some identify with the message and others paint it in a less favourable light, as a libertarian message endorsed [...]
Read More Blog Writing, Campaign, customers, Messaging, RelationshipsYour Business Blog Deserves More Attention than Your Website Content
Blogs: The kids are alright. There is no shortage of blogs and blog marketers touting the power of blogging, and you’ll see no exception to that here. Blogs are a central part of effective online marketing, and they provide numerous benefits for businesses seeking to build leads, community and authority in their industry. And with [...]
Read More Blog Writing, Content, ConversionOnline Checkout – Hilarious Video!
Hey folks. I just watched this video from Chris Brogan’s Google+ profile. If you are not already aware of him, I highly recommend you visit his blog http://www.chrisbrogan.com. It is the source of great information on marketing online, social media, and it remains one of the top visited blogs out there. Anyhow, at first glance this [...]
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