We at Red Paper Clip hear it all the time: “I’d love to start blogging, but I’ve just never been that good at grammar, and I don’t want to look like an idiot.” And such fears aren’t unfounded. There’s no shortage of Grammar Police patrolling the Internet, ready to chase down any opportunity to show [...]
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Don’t Be That Company!
Friends. Followers. Fans. Whatever you call them, they’re your people—your online community. Do you treat them as such, or has your company’s Twitter feed, Facebook page, blog and email newsletter turned into a spam machine, with update after update after update about new products, services and company-held events? While some may view social media as [...]
Read More Blog, Campaign, Communication, Facebook, Messaging, Online, Relationships, Social Media, TwitterWho is Lululemon?
Recently, Lululemon began distributing shopping bags with “Who is John Galt?” printed on the sides, following up with a blog post explaining the company’s decision. Unsurprisingly, this has put Lululemon at the center of controversy as some identify with the message and others paint it in a less favourable light, as a libertarian message endorsed [...]
Read More Blog Writing, Campaign, customers, Messaging, RelationshipsEditing is for Chumps. Try Tweaking.
Here at Red Paper Clip, we always say that the writing is actually the smallest part of the job. I don’t have any exact figures to throw at you, but if I had to take a guess, I’d say that the writing process is broken down roughly like this: 40% planning and research, 20% [...]
Read More Content, editing, Grammar, proofreading