Content is King.
We believe that words have the power to not only convey key messages but also forge deep and long-lasting connections. We believe in helping others to clarify the core messages of their businesses and communicate these in such a way that can help them to connect with their target audience. We believe that in doing so, we have the power to help other businesses reach their goals, and we have the power to help shape businesses into an entity that does more than just sell products—we can help businesses become a living, breathing organism that clients can feel, identify with, believe in, and become a part of.
“Hows” and “Whys” Come First, Not the Writing.
We believe that anyone can learn to be a better communicator. We believe that writing should not be scary or frightening, and we believe that clear, concise communication should be within everyone’s grasp, regardless of native language, educational background, talent, or disability.
We don’t just take what clients would say and say it better. We work to understand their businesses, inside and out. Before we even think about what product or service a client is selling, we want to know why they’re selling it. What was their inspiration? What is their passion? Why do they believe in their product?
We then do thorough market research to determine how best to help a business reach its own “tipping point.” Who does it need to connect to in order for the rest of the market share to follow suit? How can the business’s core values and beliefs be matched with those of its “tipping point” percentile?
Then and only then do we start writing.
As we’re writing, we apply both standard and not-so-standard writing principles to the client’s work to ensure readability, usability, and clarity of messaging.
Contact us or fill out this form and we’ll get started on a marketing or copywriting project.
Geneve Champoux is a seasoned editing and writing professional. Prior to co-founding Red Paper Clip, she was a writing and learning consultant for Grant MacEwan University, where she provided one-on-one and group instruction to both students and instructors to help them improve their writing skills. She has co-authored articles currently up for scholarly review, and she spends much of her free time writing blogs and creative pieces. She was recently profiled on US-based One Woman Marketing. She has a degree in English from the University of Alberta and is a member of the Edmonton Chamber of Commerce.
Idris Fashan is a communications and business development specialist. He worked for government agencies by editing and improving business plans up for review by the Atlantic Canada Opportunities Agency (ACOA). He was also a guerilla marketer and became a content editor for offbeat internet radio station and magazine Instrumentalyst. He is a self-professed “word nerd” who relishes in the writing process, whether it be a long-form business report or a creative piece of advertising copy written with a wary buyer in mind. He has over 10 years’ experience in marketing and communications and he received a certificate in SEO copywriting from Success Works online program. He holds a communications degree in professional writing from Grant MacEwan University. He also studied marketing at Saint Mary’s University and not-for-profit fundraising at the University of Waterloo. He is a member of the Professional Writing Association of Canada, Business Networking International, the International Association of Business Communicators, and the Edmonton Chamber of Commerce.