Friends. Followers. Fans. Whatever you call them, they’re your people—your online community. Do you treat them as such, or has your company’s Twitter feed, Facebook page, blog and email newsletter turned into a spam machine, with update after update after update about new products, services and company-held events? While some may view social media as [...]
Read MoreWho is Lululemon?
Recently, Lululemon began distributing shopping bags with “Who is John Galt?” printed on the sides, following up with a blog post explaining the company’s decision. Unsurprisingly, this has put Lululemon at the center of controversy as some identify with the message and others paint it in a less favourable light, as a libertarian message endorsed [...]
Read More Blog Writing, Campaign, customers, Messaging, RelationshipsYour Business Blog Deserves More Attention than Your Website Content
Blogs: The kids are alright. There is no shortage of blogs and blog marketers touting the power of blogging, and you’ll see no exception to that here. Blogs are a central part of effective online marketing, and they provide numerous benefits for businesses seeking to build leads, community and authority in their industry. And with [...]
Read More Blog Writing, Content, Conversion